Star Wars the Old Republic had quite the shaky start, to say the least. Many people ridiculed the game for being bland and repetitive when it first released back in December of 2011. The game sold well in the beginning, hitting over 1 million paid subscribers in just 3 days time. But the burst of success was short lived. Shortly after it’s launch SWTOR took a nose dive and lost many of its member base. Despite the ups and downs, Bioware has continued to develop the game further and, so far, it seems to be working.
In a recent article on GameInformer it was revealed that since changing from a paid membership to the free-to-play (F2p) business model, SWTOR has jumped up 2 million new subscribers.
The executive producer of the game, Jeff Hickman, had this to say about the news:
Since launch of the free-to-play option we have had over two million new accounts created and have thousands of new players jumping in every single day.
Now, this is slightly deceiving. The article’s title would lead one to believe that SWTOR has gained over 2 million PAID members. But upon dissecting that quote from Hickman, it sounds like those are just F2P accounts. Which is still a feat but leaves the imagination to run wild with thoughts of profits. Is Bioware still profiting from this game? SWTOR was, after all, the most expensive game to develop in history, busting pockets at an estimated $200 million.
The Wikipedia page about the game suggests that Bioware is still earning profits from SWTOR, but this website is one synonymous with distrust. Here is what the page has to say about the matter:
Although BioWare has not disclosed development costs, industry leaders and financial analysts have estimated it to be between $150 million and $200 million. If accurate, this would make it the most expensive video game ever developed. The game had 1 million subscribers within three days of its launch, making it the world’s “fastest-growing MMO ever”. However, in the following months the game lost a fair share of its subscriptions, but has remained profitable.
Star Wars the Old Republic has been receiving frequent content updates and new features. This at least suggests that there may be some truth to the assumptions of profit on the game. Either way, SWTOR is a game we believe has been ripped on many big name gaming sites for trivial reasons. The game is fun, challenging, and provides a nifty take on the Star Wars universe.
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